Engineered for ChatGPT, Perplexity, and Gemini. 3.1× brand mentions in AI answers in 4 months.
Veridian Health offers telehealth subscriptions for chronic-condition management. Their CMO had been watching AI Overviews eat 17% of their organic clicks across Q4 2025, and competitors were starting to be cited by ChatGPT in answers to commercial queries while Veridian was not. We ran a 4-month GEO program: citation-surface mapping, retrieval-friendly content patterns, schema engineering, and a digital PR campaign with original research. Result: 3.1× weekly AI brand mentions, citations across all 5 major generative engines, and a measurable lift in branded search.
Veridian Health came to us with…
AI Overviews are now showing on 27% of US queries (vs 17% Q4 2024). Veridian's category — chronic-condition telehealth — has high AI Overview presence because the queries are informational + medical. Their competitors with more authority were being cited; Veridian wasn't. The CMO needed a defensible answer to her board's question: 'What are we doing about AI search?'
Medical compliance
Every piece of content had to be reviewed by a clinical advisor. 'Move fast' wasn't an option.
Authority asymmetry
Mayo Clinic, WebMD, and Cleveland Clinic had decade-long head starts on entity authority. We needed differentiation, not duplication.
Measurement
Most agencies couldn't tell the CMO what they were measuring with AI search. We needed to instrument citations across 5 engines weekly and show movement.
Brand voice in AI answers
When AI engines DID cite Veridian, they sometimes paraphrased in ways that lost the brand voice. We needed to engineer for verbatim citation.
The approach
Citation-surface map + GEO content patterns
Audited every commercial query in the category against ChatGPT, Perplexity, Gemini, Claude, and Copilot. Mapped which engine cited whom for which query. Designed 5 sentence patterns that get retrieved verbatim — and wrote a 200-page retrieval-friendly content brief.
- Citation-surface map (1,200 queries × 5 engines)
- 5 retrieval-friendly sentence patterns
- 200-page GEO content brief
- Brand-voice rules for AI citation
- Weekly AI mention monitoring dashboard
Original research + digital PR
Commissioned 4 original-research studies (chronic-condition treatment adherence, telehealth wait times, geographic care deserts, prescription cost transparency). Released to 200+ healthcare journalists with custom newsroom angles. 47 unique placements. Backlinks compounded into authority that AI engines retrieved from.
- 4 original-research studies (HIPAA-safe)
- 47 digital PR placements
- Newsroom angles per outlet
- Backlink monitoring + recovery
- Author E-E-A-T pages for medical advisors
Schema engineering + entity coverage
Implemented MedicalCondition + MedicalProcedure schema across 280 pages. Submitted entities to Wikidata + Google Knowledge Graph. Built retrievable Q&A blocks on commercial pages — designed to be cited verbatim. Measurement: AI mentions went 5/wk → 47/wk.
- MedicalCondition + MedicalProcedure schema (280 pages)
- Wikidata + Google KG submissions (12 entities)
- Retrievable Q&A blocks (commercial pages)
- GEO citation tracking (weekly)
- Branded search lift attribution model
Before / after — every metric
Numbers verifiable with the client. Audit trail available on request.
| Metric | Before | After | Change |
|---|---|---|---|
| Weekly AI mentions (all engines) | 5 | 47 | +840% |
| ChatGPT mentions / week | 1 | 18 | +1,700% |
| Perplexity mentions / week | 2 | 14 | +600% |
| Gemini mentions / week | 1 | 9 | +800% |
| Branded search volume | 8.4K/mo | 11.6K/mo | +38% |
| Referring domains (DR 60+) | 47 | 94 | +100% |
| MedicalCondition schema coverage | 0 | 280 pages | — |
| Verbatim citations (vs paraphrase) | 12% | 61% | +49pp |
Stack, team, and tools
- · Next.js (existing)
- · Sanity CMS
- · Custom GEO citation monitor
- · Snowflake (events)
- · Power BI
- · 1 senior strategist
- · 1 GEO specialist
- · 1 SEO operator
- · 1 medical content editor
- · 1 digital PR lead
- · Custom citation crawler (5 engines)
- · Ahrefs
- · Muck Rack
- · Wikidata Query Service
- · Power BI Desktop
Most SEO agencies were still selling us the same playbook from 2020. SERP Axis was the only team who showed up with a measurable plan for AI search. Four months later, our CMO has weekly data on which generative engines are citing us — and our board now sees AI search as a channel, not a threat.
Quarter 2 plan: international expansion of the same GEO playbook (UK + Australia), plus a partnership with a medical association that will accelerate authority compounding.
The cost of waiting
is your competitor.
Every 90 days you delay is 90 days of authority compounding for someone else. Get the audit. See the math. Then decide.