A strategy firm that ships its own work.
SERP Axis was built because we got tired of explaining work between five vendors. The world has enough agencies. It needs more accountable operators.
We started SERP Axis with a single thesis: the agency that ranks you, the one that runs your paid media, the one that builds your product, the one that keeps it running, and the one that owns your data are usually five different vendors working against each other. Five calendars. Five roadmaps. Five reasons it doesn't work.
So we collapsed them. SEO, paid media, engineering, software operations and BI sit on one team under one accountable strategist. Design and content move with the build. One team — measured against one number: the revenue the work earns you, against what you spend.
What you get is senior people on every account, transparent INR/USD pricing, weekly invoicing with no lock-in, founder-direct access, and a free 48-hour audit so you can judge the work before you commit a rupee. Client work is private and under NDA — relevant references and examples are shared on a call.
This page is intentionally short. The audit — and the work that follows — is how we'd rather be judged.
Six values we hold non-negotiable.
Outcomes over output
Sprints don't move the needle. Revenue does. We measure ourselves by what the work earns you, not by tickets shipped.
Senior or not at all
Your account is owned by a senior strategist and worked by engineers who write production code — no first-job tax on your project.
Honest before contract
If we don't think we can move your numbers, we'll tell you before you sign — and talk you out of work that won't pay off.
Compounding work
Every PR, every page, every campaign is built to keep paying interest. We don't ship rented growth.
Show the math
Models, dashboards, weekly demos, and a live project tracker. If you can't see what's working, we haven't done our job.
Boring on purpose
Cleverness creates risk. We choose typed, tested, observable, and reversible — even when it's less fun.
No bait-and-switch.
Senior, accessible, founder-led.
SERP Axis is founded and run by Aman Dhyani and Abhishek Aggarwal, backed by a 27-person team of engineers, designers and SEO specialists. You work directly with the people doing the work.
Full-stack + AI/ML engineer and SEO/GEO specialist. Twenty years in software — hardware, code, cybersecurity, blockchain and AI — and he reads every layer of it.
Data scientist. Turns raw, messy data into models and dashboards that drive real decisions — churn, LTV, forecasting and attribution finance can trust.
Runs the 27-person team of engineers, designers and SEO specialists day to day — a Python and Java developer herself, so delivery is led by someone who ships, not just schedules.
Your account is owned by a senior strategist — not handed to a junior. They own the plan, the priorities, and the numbers conversation.
Production code by senior engineers — typed, tested, reviewable. We deploy weekly and own what we ship.
Paid search, social and lifecycle run by operators who optimise for blended ROAS and qualified pipeline, not vanity clicks.
Power BI and Power Platform work that turns your data into dashboards leadership actually opens — and decisions you can defend.
The cost of waiting
is your competitor.
Every 90 days you delay is 90 days of authority compounding for someone else. Get the audit. See the math. Then decide.