Paid search & Performance Max
Google Ads, Microsoft Ads, Performance Max, Shopping — built for ROAS, not CPC.
A paid search agency engineering Google Ads and Performance Max around conversion-tracking discipline, smart bidding calibration, and asset-pack quality — measured by ROAS and pipeline, not impressions.
Why this work matters
Most paid search accounts run on auto-pilot with broken conversion tracking, leaky negative-keyword lists, and Performance Max campaigns cannibalizing brand search. The result: spend grows, ROAS plateaus, and the CFO loses faith. We rebuild the foundation, then scale.
The work, in detail.
- Google Ads + Microsoft Ads (Search + Shopping + PMax)
- Conversion tracking + GA4 + offline conversion uploads
- Smart bidding + portfolio strategies (target CPA / ROAS / Max Conversions)
- Asset-group structure + audience signals for PMax
- Negative-keyword discipline + search-term hygiene
- Quality Score + ad-relevance auditing
- Weekly experiments (DSA, RSA, ad copy, landing-page CRO)
- →Conversion tracking audit + fix plan
- →Account restructure (ad groups, asset groups, negatives)
- →Smart bidding strategy + budget allocation
- →Weekly experiment cadence + reports
- →Monthly attribution + LTV reconciliation
Paid search engineered around conversion-tracking discipline, smart bidding tuning, asset-pack quality, and Performance Max segmentation. Senior account leads, transparent reporting, and weekly experiments that compound.
The approach.
Conversion-tracking audit
GA4 + Google Ads + Microsoft Ads + offline conversions audited end-to-end. Most accounts have at least one tracking bug worth a 20%+ ROAS lift just from fixing.
Account restructure
Tight ad groups by intent, asset groups by funnel stage, negative lists tuned weekly. Brand vs non-brand separated with proper attribution.
Bidding + budget calibration
Smart bidding strategies set against real LTV, not last-click revenue. Budget redistributed weekly toward winning segments.
Paid search & Performance Max — common questions
Do you take over an existing account or start fresh?
We almost always take over existing accounts. About 80% of the time, fixing tracking and restructuring delivers more ROAS lift than starting from scratch.
How do you handle Performance Max?
Asset groups segmented by audience signals + brand exclusion lists + offline conversion feeds. Without those three, PMax cannibalizes existing brand search and inflates ROAS artificially.
What's the engagement model?
Either retainer ($399/mo single channel, $2,500/mo multi-channel) or % of spend (10%) on larger accounts. Honest billing, no hidden margin on media.
More from Digital Marketing
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Creative-led, audience-engineered paid social that scales without burning out the funnel.
Email & lifecycle marketing
Klaviyo, customer.io, HubSpot — every email earns its open. Every flow earns its place.
Conversion Rate Optimization (CRO)
Hypothesis-driven A/B testing on the pages that move pipeline — not the ones that move ego.
The cost of waiting
is your competitor.
Every 90 days you delay is 90 days of authority compounding for someone else. Get the audit. See the math. Then decide.