Paid social — Meta, LinkedIn, TikTok, X
Creative-led, audience-engineered paid social that scales without burning out the funnel.
A paid social agency running Meta, LinkedIn, TikTok, and X campaigns built around audience hygiene, weekly creative testing, and offline-conversion attribution.
Why this work matters
Most paid social accounts have 18 audiences fighting for the same impression, no creative testing cadence, and pixel data degraded by iOS 14.5. Spend goes up, CPA goes up faster, and the team chases creative trends instead of compounding wins.
The work, in detail.
- Meta Ads (Facebook + Instagram, Advantage+)
- LinkedIn Ads (Sponsored Content, Message Ads, Conversation Ads)
- TikTok Ads (Spark Ads, TikTok Shop, Lead Generation)
- X (Twitter) Ads — community + retargeting
- Creative testing framework (3–5 concepts/week)
- Audience structure + retargeting flows
- Offline conversion API (CAPI) + LinkedIn Insight Tag + iOS 14.5 attribution recovery
- →Conversions API setup (Meta, LinkedIn, TikTok)
- →Audience consolidation + lookalike rebuild
- →Creative testing system + weekly briefs
- →Funnel-stage campaign structure
- →Attribution dashboard (Power BI / Looker)
Paid social run by senior media buyers + creative strategists. Meta and TikTok for D2C and B2C. LinkedIn for B2B SaaS. X for community-led brands. Creative testing cadence, audience hygiene, and offline-conversion attribution.
The approach.
Audience + pixel rebuild
Conversions API on every platform, audience consolidation, lookalikes anchored on real LTV. Recovers 20–35% of attribution lost to iOS 14.5.
Creative testing system
Weekly cadence: 3–5 new concepts, 2 winners promoted, 1 horizon test. Creative briefs map to funnel stage, not influencer aesthetic.
Funnel-stage segmentation
Cold prospecting, warm retargeting, customer LTV expansion — three distinct campaigns with distinct creative + bidding strategies.
Paid social — Meta, LinkedIn, TikTok, X — common questions
Which platforms do you actually run?
Meta + TikTok for D2C and consumer. LinkedIn for B2B SaaS over $5K ACV. X for community-led brands. We don't run channels we can't measure — Pinterest and Snapchat aren't on the menu unless you bring data we can't ignore.
Do you produce creative?
We brief and direct creative. We have a vetted network of UGC creators, motion designers, and editors. We don't run an in-house creative studio because most clients already have one — we sequence what they ship.
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Conversion Rate Optimization (CRO)
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The cost of waiting
is your competitor.
Every 90 days you delay is 90 days of authority compounding for someone else. Get the audit. See the math. Then decide.