SERP Axis
About SERP Axis
Co-founder · Data Scientist

Abhishek Aggarwal

In love with data since 2013. Turns messy data into decisions leadership can defend.

Work with Abhishek+91 82877 23913
The story

Abhishek fell for data in 2013 and never left. What began as data analysis grew into a full data-science practice, and in 2017 he moved into data science properly — building models that change what a business does, not dashboards nobody opens.

He treats data as a product: clean pipelines, honest models, and a metric each one is accountable to. The question he starts with is never “what model?” — it's “what decision, and who acts on it?” That discipline is why the numbers he ships survive scrutiny from a CFO, not just a marketing dashboard.

At SERP Axis, Abhishek leads data science, analytics and the Power BI / BI work — churn and LTV models, attribution finance can trust, forecasting, anomaly detection, and the semantic models behind every dashboard the team delivers.

The path
  1. 2013
    Fell for data — deep into data analysis
  2. 2017
    Became a data scientist — models that drive decisions
  3. Today
    Co-founder of SERP Axis, leading data science & BI
At SERP Axis

What Abhishek owns.

Data science — churn, propensity, LTV, forecasting, anomaly detection
Analytics — attribution and reporting a CFO can trust
Power BI / Power Platform — semantic models, DAX, dashboards leadership actually opens
Data engineering — pipelines and warehouses that don't silently break
Tech stack

The tools we handle at this level.

Languages
PythonRSQL
ML & modeling
scikit-learnPyTorchTensorFlowXGBoost / LightGBMstatsmodels
Data engineering
dbtAirflowSparkSnowflakeBigQueryDatabricksKafka
Analytics & BI
Power BI (DAX, semantic models, RLS)TableauLookerGA4
MLOps
MLflowModel monitoringFeature storesExperiment tracking
Methods
A/B testing & experimentationCausal inferenceForecastingSegmentationChurn & LTVAnomaly detection
See what we build with it
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