Generative Engine Optimization (GEO)
Be the answer ChatGPT, Perplexity, and Gemini cite.
Generative Engine Optimization (GEO) is the practice of optimizing content, schema, and entities so that generative AI engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini retrieve and cite the brand in their answers.
Why this work matters
The SERP is no longer 10 blue links. Buyers ask ChatGPT, Perplexity, or Copilot a question and read one synthesized answer. If you aren't the source the model retrieves, you don't exist for that query — even if you rank #1 in classical Google.
The work, in detail.
- Citation surface mapping (which engines, which prompts)
- Entity + retriever optimization
- Knowledge-graph submissions (Wikidata, Google KG)
- LLM-friendly content patterns (structured Q&A, fact density)
- Brand mention + citation monitoring
- Prompt-driven content briefs
- →Generative-engine audit per query cluster
- →Citation-share dashboard (ChatGPT, Perplexity, Gemini)
- →Retrieval-optimized content library
- →Monthly model-update response brief
Half of buying journeys now begin in a generative engine. The buyer asks the AI; the AI cites somebody. If it isn't citing you, you're not in the consideration set — and there's no second click.
The approach.
Map the citation surface
For every commercial query in your category we audit which generative engines answer it, who they cite, and what content patterns the citation tends to share.
Optimize for retrieval
Generative engines retrieve via embeddings, not keywords. We restructure content for retrievability: dense factual passages, clear entity signals, schema that maps to the model's worldview.
Monitor and iterate
We track brand mentions, citation share, and answer accuracy across all major engines weekly — and update content when a model updates its knowledge cutoff.
More from SEO & GEO
Services that compound with Generative Engine Optimization
Most engagements pull from more than one discipline. Here's what frequently ships alongside generative engine optimization.
The cost of waiting
is your competitor.
Every 90 days you delay is 90 days of authority compounding for someone else. Get the audit. See the math. Then decide.