Technical SEO that engineers don't laugh at
Crawlability, rendering, vitals, schema — shipped as PRs.
Technical SEO is the engineering work of making a website fast, crawlable, indexable, and machine-readable — covering Core Web Vitals, structured data, hreflang, canonicalization, and rendering strategy.
Why this work matters
Engineering and SEO speak different languages. The audit lands as a 60-page deck; engineering throws it on the backlog; six months later nothing has shipped. Meanwhile your competitor's LCP is 1.4s and theirs is 4.8s — and Google noticed.
The work, in detail.
- Crawlability & rendering audits (server, client, edge)
- Core Web Vitals tuning (LCP, INP, CLS) to p75 < 1.8s
- Schema, structured data, entity coverage
- Hreflang, canonicalization, redirect graph
- Sitemaps, robots, indexation monitoring
- Edge caching strategy & ISR
- →Forensic technical audit + revenue model
- →Prioritized PRs against your repo (typed, tested)
- →Indexation + Core Web Vitals dashboards
- →Quarterly re-audits as your stack evolves
Most technical SEO 'audits' end up as PDFs that gather dust. We deliver our recommendations as engineering tickets — patches, branches, and reviewable PRs your team merges in days, not quarters.
The approach.
Crawl + render diff
We crawl with both a JS-enabled and JS-disabled bot to spot rendering gaps, then run a real-Chrome Lighthouse pass on your top 30 templates.
Patches as PRs
Every recommendation is shipped as a branch + diff against your repo. Your team reviews and merges; we don't get to mark it done until it's live.
Indexation guardrails
We wire up Search Console + GSC API monitoring so accidental noindex / canonical bugs page someone instead of decaying for a quarter.
Technical SEO that engineers don't laugh at — common questions
What's actually included in a technical SEO engagement?
Crawlability and rendering audits across server, client, and edge; Core Web Vitals tuning for LCP, INP, and CLS; schema and structured data; hreflang, canonicalization, and redirect-graph fixes; and sitemap, robots, and indexation monitoring. You get a forensic audit with a revenue model, prioritized PRs against your repo, and indexation plus Core Web Vitals dashboards.
How is this different from a typical SEO audit?
Most audits land as a 60-page deck that engineering throws on the backlog. We ship every recommendation as a branch and diff against your repo, and we don't mark anything done until your team has reviewed and merged it live. The output is code that ships in days, not a document that decays for a quarter.
How do you keep accidental indexation bugs from tanking traffic?
We wire up Search Console and the GSC API so an accidental noindex or canonical bug pages a human instead of silently decaying for months. Indexation guardrails are part of the standard deliverable, alongside ongoing monitoring dashboards.
Do you work directly in our codebase, and how does that fit our workflow?
Yes. Recommendations come as typed, tested PRs against your repo, so your engineers review and merge them through your normal process. We also crawl with both JS-enabled and JS-disabled bots and run real-Chrome Lighthouse passes on your top templates to catch rendering gaps before they reach production.
How is success measured?
Against engineering and organic outcomes: median LCP, indexation health, and organic uplift, tracked on live dashboards. We report Core Web Vitals at p75 and treat critical indexation incidents shipped as a number that should stay at zero.
What does a technical SEO engagement cost?
Pricing depends on the size of your stack, the number of templates, and how much remediation work the audit surfaces. We scope it per engagement after an initial audit rather than quoting a flat package up front; you can start with a free SEO audit to see what's involved.
Services that compound with Technical SEO that engineers don't laugh at
Most engagements pull from more than one discipline. Here's what frequently ships alongside technical seo that engineers don't laugh at.
Web platforms
Type-safe, deploy-weekly Next.js / React / Node systems.
Performance & reliability engineering
Core Web Vitals, p99 latency, cache hit rates — green and steady.
Programmatic SEO that ships
From idea to 10,000 indexable pages — without the spam.
The cost of waiting
is your competitor.
Every 90 days you delay is 90 days of authority compounding for someone else. Get the audit. See the math. Then decide.