Glossary
The terms we work in
Plain-English definitions of the SEO, GEO, software, and Power BI concepts behind our work — each linked to the service that delivers it.
SEO & GEO
View service- technical SEO services
- Technical SEO is the engineering work of making a website fast, crawlable, indexable, and machine-readable — covering Core Web Vitals, structured data, hreflang, canonicalization, and rendering strategy.
- topical authority blueprints
- Topical authority blueprints is map entities. map intents. build the moat.
- programmatic seo that ships
- Programmatic SEO that ships is from idea to 10,000 indexable pages — without the spam.
- generative engine optimization
- Generative Engine Optimization (GEO) is the practice of optimizing content, schema, and entities so that generative AI engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini retrieve and cite the brand in their answers.
- authority link building
- Authority link building is earned coverage from outlets that move metrics.
- local & multi-market seo
- Local & multi-market SEO is city, country, or 47 — find buyers where they search.
Software Development
View service- web platforms
- Web platforms is type-safe, deploy-weekly next.js / react / node systems.
- mobile apps
- Mobile apps is native ios, android, react native, or flutter — chosen for fit.
- AI product development
- AI product development is the engineering work of shipping LLM-powered features into production — covering retrieval-augmented generation (RAG), tool-using agents, vision pipelines, evaluations, and cost-aware model routing.
- design systems & ui
- Design systems & UI is token-first component libraries that ship ten teams forward.
- integrations & apis
- Integrations & APIs is stripe, salesforce, hubspot — wired with retries, idempotency, observability.
- infra & devops
- Infra & DevOps is boring infrastructure: typed iac, blue/green, observable.
- WordPress development services
- WordPress development services covering custom theme and plugin development, headless WordPress with Next.js, WooCommerce builds, and performance and security hardening — billed by the hour from senior developers.
- Shopify development agency
- Shopify development services include custom theme and app development, Shopify Plus enterprise builds, headless commerce with Hydrogen, B2B and subscription configuration, and migrations from Magento, BigCommerce, or WooCommerce.
- Webflow development agency
- Webflow development services for marketing sites, CMS-driven blogs, Logic flows, Memberships, custom interactions, and CRM integrations — built on tokenized design systems that scale.
- headless CMS development services
- Headless CMS development is the engineering work of modeling content schemas, building typed SDKs, and integrating preview and editorial workflows on platforms like Sanity, Contentful, Payload, and Strapi.
Software Management
View service- 24/7 monitoring & on-call
- 24/7 monitoring & on-call is otel, slos, paging, drills. your engineers sleep.
- bug fixing & feature flags
- Bug fixing & feature flags is p1s in 4h, p2s in 2 days. flags so deploys never block launches.
- performance & reliability engineering
- Performance & reliability engineering is core web vitals, p99 latency, cache hit rates — green and steady.
- security & compliance
- Security & compliance is sast, dast, dep hygiene, secrets, soc 2 / hipaa / gdpr.
- roadmap stewardship
- Roadmap stewardship is co-ownership of strategy, rfcs, and stakeholder alignment.
- knowledge & documentation
- Knowledge & documentation is runbooks, adrs, onboarding tracks — written, current, useful.
Data, BI & Power Platform
View service- Power BI consulting
- Power BI consulting is the work of building production-grade Power BI semantic models, DAX measures, row-level security, deployment pipelines, and Embedded analytics — billed hourly by senior developers at $100 per hour.
- Power Platform consultant
- Power Platform consulting covers Power Apps (canvas + model-driven), Power Automate flows and RPA, Power Pages portals, Copilot Studio agents, and Dataverse modeling — with managed solutions and proper ALM environments.
- data analyst on demand
- Data analyst on demand is a fractional senior analyst engagement where a data professional plugs into your stack to deliver dashboards, ad-hoc analyses, and exec-ready narratives without the cost of a full-time hire.
- data engineering & pipelines
- Data engineering & pipelines is dbt, fivetran, airbyte, snowflake, bigquery — warehouses that work.
- ml & ai analytics
- ML & AI analytics is predictive models, segmentation, churn, ltv, embeddings.
Digital Marketing
View service- Google Ads agency
- A paid search agency engineering Google Ads and Performance Max around conversion-tracking discipline, smart bidding calibration, and asset-pack quality — measured by ROAS and pipeline, not impressions.
- paid social agency
- A paid social agency running Meta, LinkedIn, TikTok, and X campaigns built around audience hygiene, weekly creative testing, and offline-conversion attribution.
- lifecycle email marketing agency
- A lifecycle email marketing program is the set of behavioral, segmentation, and deliverability practices that turn email from a broadcast channel into a revenue-attributed engine — Klaviyo for D2C, customer.io for SaaS, HubSpot for hybrid GTM.
- conversion rate optimization agency
- Conversion Rate Optimization (CRO) is the systematic practice of using hypothesis-driven experimentation, user research, and statistical rigor to compound revenue from existing traffic — without increasing acquisition spend.
- marketing operations agency
- Marketing operations is the engineering discipline that wires CRM, marketing automation, customer data platforms, and attribution models into one reportable revenue system — closing the gap between platform-reported and finance-reported numbers.