Email & lifecycle marketing
Klaviyo, customer.io, HubSpot — every email earns its open. Every flow earns its place.
A lifecycle email marketing program is the set of behavioral, segmentation, and deliverability practices that turn email from a broadcast channel into a revenue-attributed engine — Klaviyo for D2C, customer.io for SaaS, HubSpot for hybrid GTM.
Why this work matters
Most lifecycle programs are 4 broken flows from 18 months ago, a deliverability problem nobody's measuring, and a segment list with 30,000 dormant addresses pulling sender reputation down. Revenue per email keeps shrinking. We rebuild the foundation, then layer in the wins.
The work, in detail.
- Klaviyo (D2C / e-commerce), customer.io (SaaS), HubSpot, ActiveCampaign
- Behavioral triggers + multi-step flows
- Segmentation by RFM, LTV, lifecycle stage
- Deliverability monitoring (DMARC, BIMI, sender reputation)
- A/B testing on subject, send time, content blocks
- Revenue attribution per flow and per campaign
- List health hygiene + suppression management
- →Deliverability audit + DMARC/BIMI implementation
- →Core flows rebuild (welcome, abandonment, post-purchase, win-back)
- →Segmentation strategy + RFM model
- →Campaign calendar + A/B testing roadmap
- →Monthly revenue-per-email attribution report
Lifecycle email built around behavioral triggers, deliverability discipline, and revenue-attributed flows. We ship welcome series, abandonment recovery, post-purchase, win-back, and CRM-grade segmentation that compounds.
The approach.
Deliverability + list hygiene
DMARC, DKIM, SPF, BIMI. Suppression scrubs. Engagement-based segmentation. Sender reputation comes back in 6–8 weeks.
Core flow rebuild
Welcome (3–5 emails), abandonment (cart + browse), post-purchase, win-back, and lifecycle drips. Each flow tied to a revenue target.
Segmentation + A/B testing
Segments by behavior + RFM + lifecycle stage. A/B testing every campaign. Winning patterns documented and reused.
Email & lifecycle marketing — common questions
Which platforms do you work in?
Klaviyo for D2C and e-commerce, customer.io for SaaS, plus HubSpot and ActiveCampaign for hybrid go-to-market. We match the tool to your model rather than forcing one stack on every client.
Why start with deliverability instead of new campaigns?
Most programs carry a deliverability problem nobody is measuring and a list full of dormant addresses dragging sender reputation down. We set up DMARC, DKIM, SPF, and BIMI, scrub suppressions, and move to engagement-based segmentation, with sender reputation typically recovering in 6 to 8 weeks.
Which flows do you build first?
The core revenue flows: welcome (3 to 5 emails), cart and browse abandonment, post-purchase, win-back, and lifecycle drips. We usually ship 5 to 7 flows in the first 60 days, each tied to a revenue target.
How do you segment and test?
Segments are built on behavior, RFM, and lifecycle stage, and we A/B test subject lines, send times, and content blocks on every campaign. Winning patterns get documented and reused so the program compounds rather than resets.
How is performance measured?
We report revenue attribution per flow and per campaign in a monthly revenue-per-email report. We won't promise a specific percentage, but rebuilding deliverability and the core revenue flows is where most stalled programs recover the most — and you'll see the lift, flow by flow, in the report.
Who is this the right fit for?
Brands whose lifecycle program has stalled on a handful of aging flows and shrinking revenue per email, and who want a rebuilt foundation before layering in new wins. If you need a single broadcast blast rather than a behavioral, attributed program, we're probably not the right partner.
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The cost of waiting
is your competitor.
Every 90 days you delay is 90 days of authority compounding for someone else. Get the audit. See the math. Then decide.