Email & lifecycle marketing
Klaviyo, customer.io, HubSpot — every email earns its open. Every flow earns its place.
A lifecycle email marketing program is the set of behavioral, segmentation, and deliverability practices that turn email from a broadcast channel into a revenue-attributed engine — Klaviyo for D2C, customer.io for SaaS, HubSpot for hybrid GTM.
Why this work matters
Most lifecycle programs are 4 broken flows from 18 months ago, a deliverability problem nobody's measuring, and a segment list with 30,000 dormant addresses pulling sender reputation down. Revenue per email keeps shrinking. We rebuild the foundation, then layer in the wins.
The work, in detail.
- Klaviyo (D2C / e-commerce), customer.io (SaaS), HubSpot, ActiveCampaign
- Behavioral triggers + multi-step flows
- Segmentation by RFM, LTV, lifecycle stage
- Deliverability monitoring (DMARC, BIMI, sender reputation)
- A/B testing on subject, send time, content blocks
- Revenue attribution per flow and per campaign
- List health hygiene + suppression management
- →Deliverability audit + DMARC/BIMI implementation
- →Core flows rebuild (welcome, abandonment, post-purchase, win-back)
- →Segmentation strategy + RFM model
- →Campaign calendar + A/B testing roadmap
- →Monthly revenue-per-email attribution report
Lifecycle email built around behavioral triggers, deliverability discipline, and revenue-attributed flows. We ship welcome series, abandonment recovery, post-purchase, win-back, and CRM-grade segmentation that compounds.
The approach.
Deliverability + list hygiene
DMARC, DKIM, SPF, BIMI. Suppression scrubs. Engagement-based segmentation. Sender reputation comes back in 6–8 weeks.
Core flow rebuild
Welcome (3–5 emails), abandonment (cart + browse), post-purchase, win-back, and lifecycle drips. Each flow tied to a revenue target.
Segmentation + A/B testing
Segments by behavior + RFM + lifecycle stage. A/B testing every campaign. Winning patterns documented and reused.
More from Digital Marketing
Paid search & Performance Max
Google Ads, Microsoft Ads, Performance Max, Shopping — built for ROAS, not CPC.
Paid social — Meta, LinkedIn, TikTok, X
Creative-led, audience-engineered paid social that scales without burning out the funnel.
Conversion Rate Optimization (CRO)
Hypothesis-driven A/B testing on the pages that move pipeline — not the ones that move ego.
The cost of waiting
is your competitor.
Every 90 days you delay is 90 days of authority compounding for someone else. Get the audit. See the math. Then decide.