Conversion Rate Optimization (CRO)
Hypothesis-driven A/B testing on the pages that move pipeline — not the ones that move ego.
Conversion Rate Optimization (CRO) is the systematic practice of using hypothesis-driven experimentation, user research, and statistical rigor to compound revenue from existing traffic — without increasing acquisition spend.
Why this work matters
Most CRO programs run vanity tests — button colors, hero copy variations — that take 8 weeks to declare a 0.3% lift inside the noise. The actual highest-ROI tests live deeper in the funnel and require real user research before you write the hypothesis.
The work, in detail.
- Heuristic + analytics-driven CRO audits
- User research (session replays, surveys, interviews)
- A/B + multivariate testing (Optimizely, VWO, Convert, GrowthBook)
- Funnel + drop-off analysis (GA4, Mixpanel, Amplitude)
- Landing page redesigns (Figma → ship)
- Statistical rigor — Bayesian + frequentist
- Compliance-aware experiment frameworks (HIPAA, FINRA, GDPR)
- →CRO audit + funnel friction map
- →Hypothesis-prioritized test roadmap (12 months)
- →Test framework setup (Optimizely / GrowthBook / VWO)
- →Monthly experiment shipping cadence
- →Statistical reporting + winner playbooks
Senior CRO built around real user research, statistically valid test designs, and hypothesis prioritization. We test what's likely to move revenue, not what's clever, and we ship winners back into the page within the same sprint.
The approach.
Discovery + funnel mapping
Analytics audit + session replays + 5–10 user interviews. We surface the 3 highest-leverage friction points and drop the rest.
Hypothesis-driven roadmap
Each test has a hypothesis, an MDE, a sample-size calculation, and a kill criteria. No vibes-driven experiments.
Ship + iterate
Winners ship into the page within a sprint. Losers get reviewed in retrospective — what did we learn, what's next.
More from Digital Marketing
Paid search & Performance Max
Google Ads, Microsoft Ads, Performance Max, Shopping — built for ROAS, not CPC.
Paid social — Meta, LinkedIn, TikTok, X
Creative-led, audience-engineered paid social that scales without burning out the funnel.
Email & lifecycle marketing
Klaviyo, customer.io, HubSpot — every email earns its open. Every flow earns its place.
The cost of waiting
is your competitor.
Every 90 days you delay is 90 days of authority compounding for someone else. Get the audit. See the math. Then decide.